LIFT MANGAGEMENT
EXECUTIVE CREATIVE DIRECTOR
At LIFT Management, I lead the creative vision and execution across athlete marketing, business development, brand storytelling, partnerships, social content, and agency communications for a premier sports and talent representation agency.
Operating as both a creative leader and strategic partner to executive leadership, I oversee the development of high-impact visual systems, premium client presentations, athlete positioning materials, and scalable creative frameworks that support business growth, talent acquisition, and commercial opportunities.
My role extends beyond design execution into creative strategy, cross-functional collaboration, and operational leadership bridging the gap between brand, marketing, football, basketball, client services, and executive teams to ensure a cohesive and elevated agency presence across every touchpoint.
Key Areas of Leadership
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Creative Direction & Brand Systems
Established and evolved the visual language of LIFT Management through premium presentation design, brand standards, social systems, and scalable creative frameworks that elevated consistency and perception across the agency.
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Creative Operations & Team Leadership
Built workflows, systems, and creative processes to support a high-volume agency environment while managing timelines, prioritization, and cross-department collaboration across multiple business verticals.
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Business Development & Partnership Support
Created executive-level pitch materials and sponsorship narratives designed to support partnership acquisition, client growth, endorsement opportunities, and agency expansion efforts.
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Event & Campaign Creative
Led creative direction for major athlete moments including draft preparation, announcement campaigns, content capture planning, and premium event storytelling across football and basketball.
IMPACT
Directed creative across football, basketball, marketing, and client service divisions, supporting agency-wide initiatives through premium creative execution and strategic storytelling.
Delivered 100+ creative projects in a single month while maintaining high standards of execution across multiple business verticals and fast-moving timelines.
Elevated agency presentation quality through refined visual systems, premium brand storytelling, and executive-level communication materials.
Developed pitch decks, athlete positioning materials, and partnership presentations used to support multimillion-dollar negotiations, recruiting efforts, and business development opportunities.
Positioned creative as a strategic business function rather than a production-only service, partnering cross-functionally to support executive leadership, marketing, talent representation, and commercial growth.