OBJECTIVE

Develop visually distinct storytelling around the NBA Finals that elevated the emotional weight, intensity, and defining moments of basketball’s biggest stage.

NBA FINALS

VISUAL DIRECTION

Develop visually distinct storytelling around the NBA Finals that elevated the emotional weight, intensity, and defining moments of basketball’s biggest stage.

A basketball with NBA Finals logo and YouTube TV sponsorship seen through a tunnel of baseball bats.
A man with a beard and curly hair wearing a white headband and a blue jacket, seen through a yellow barrier at a sports event, likely football, with a stadium and spectators in the background.
A young boy wearing a Golden State Warriors jersey and cap is being lifted in the air by someone, with his mouth open as if shouting or cheering. The background shows a large, modern indoor space with glass walls and bright lighting.
Close-up of a woman's hand with multiple basketball championship rings, with her face and hair slightly blurred in the background.
A man and woman embracing warmly, both smiling with eyes closed, in a black and white photo.
Crowd of people at a sporting event, wearing yellow and blue jerseys, raising their hands in celebration.
Reflection of a building with large glass windows and a sign that reads 'Sears World'.
A person with curly hair wearing a blue jacket, looking downward, viewed from the side against a plain white background.
Close-up black and white photo of a human hand with fingers slightly spread, resting on a textured surface with a small object nearby.
A group of people, including a man in a wheelchair wearing a blue shirt and a white cap, celebrating at an outdoor event. The man is wearing large yellow foam gloves shaped like the "OK" hand sign and raising his arms.
A basketball player from the Golden State Warriors is shooting a free throw during a game. The player's hands and part of their face are visible, with a scoreboard or advertisement in the background.
A basketball player in a blue jersey celebrating passionately in front of a large crowd wearing yellow at an indoor sports arena.
Close-up of a golden trophy with a basketball design on top, set against a dark blue background with blurred text.
A close-up of a young woman with red hair smiling, wearing pink sunglasses and a gray cap, with reflections of a basketball game in her sunglasses.
A person with long gray hair, beard, glasses, wearing a baseball cap and a sports jersey, raising their hand with their index finger pointing up. In the background, a sign reads 'STOP' and 'S.'
Basketball game with two players from the Golden State Warriors competing for possession of the ball against two players from the opposing team in green jerseys. The scene is on an indoor basketball court with spectators in the background.
Crowd of people wearing Golden State Warriors apparel, some with their fists raised, celebrating at an outdoor event on a sunny day. Two men are prominently seen in the foreground, one in a yellow basketball jersey and the other in a hoodie and cap,
Silhouette of a man holding a water bottle in an indoor setting with a door and illuminated switch panel in the background.
Close-up of a man with a beard and short curly hair, wearing a green shirt, looking focused in a sports stadium with blurred spectators in the background.
Blue backdrop with logos of NBA Finals 2022, ABC, and YouTube TV, featuring a basketball trophy with the NBA logo and the word 'Finals' repeatedly printed.
Black and white photograph of a person in athletic clothing, in a running pose, against a dark background.
A basketball player from the Boston Celtics in green uniform dribbling the ball while being guarded by opponents during a game.

“Mercedes understands the culture of basketball.”

Ryan Stetz, Photo Manager